Mur – a step in book, is a beautiful, interactive and musical app built to augment the Finnish children’s book, “A bear called Mur” by Kaisa Happonen and Anne Vasko, about a bear in the Finnish forest who loves the winter and doesn’t feel for hibernating. The app is targeted kids aged 4 – 8 and is for both smartphones and tablets, iOS and Android.
The app uses augmented reality to bridge the physical with the “virtual” reality of the app universe. The images in the book can be scanned, opening a dream-like intro sequence where the real-world slowly fades and makes Mur’s world appear. The book becomes a set of keys to unlock interactive experiences in a 360º world, which can be navigated via the smartdevice as a sort of magical window. The Mur app follows the storyline of the book, but without words it focuses on music which is built up in four acts, each with a different theme. The music is especially arranged, composed and performed for the app.
The app won the AR/VR award at the Bologna Children’s Book Fair 2017 and received a second place prize at the Japanese Digital Ehon Awards 2017.
The physical book is now out and available for purchase! Development of the Mur app has ended in March 2017, which is currently in the process of being released all over the world.
Illustration and Art Direction
Music and Sound Design
Bela Marian Denes