Factsheet

Developer:
Step In Books
Based in Copenhagen, Denmark

Release date:
2017

Platforms:
iOS
Android

Website:
stepinbooks.com/?portfolio=mur

Regular Price:

Free

Description

Mur - a step in book, is a beautiful, interactive and musical app built to augment the Finnish children’s book, “A bear called Mur” by Kaisa Happonen and Anne Vasko, about a bear in the Finnish forest who loves the winter and doesn’t feel for hibernating. The app is targeted kids aged 4 - 8 and is for both smartphones and tablets, iOS and Android.

The app uses augmented reality to bridge the physical with the “virtual” reality of the app universe. The images in the book can be scanned, opening a dream-like intro sequence where the real-world slowly fades and makes Mur’s world appear. The book becomes a set of keys to unlock interactive experiences in a 360º world, which can be navigated via the smartdevice as a sort of magical window. The Mur app follows the storyline of the book, but without words it focuses on music which is built up in four acts, each with a different theme. The music is especially arranged, composed and performed for the app.

The app has won the Bologna Ragazzi Digital Award for best AR/VR and also received a second place prize from the japanese Digital Ehon Awards. The book and app are now being sold all over the world.

Awards

History

Features

  • The app includes the full story - and more
  • Uniquely composed music - dynamic music and music puzzles
  • Experience the beautiful story in a whole new immersive way

Videos

Trailer YouTube


Images

download all screenshots & photos as .zip (36MB)
Screenshot01.png
Mur 3 AV.png
Screenshot05.png
Mur 2 AV.png
Screenshot06.png
Screenshot08.png
Screenshot10.png
MUR Framegrab.jpg
Screenshot04.png
MUR Framegrab 3.jpg
Screenshot07.png
Kuva 12.png
Screenshot03.png
Bird-leafs.png
Screenshot09.png
Kuva 13.png
MUR Framegrab 2.jpg
Screenshot02.png

download logo files as .zip (1MB)
logo
logo

Publishers Weekly (EN)
Article: publishersweekly.com.

New Books Network (EN)
Article: newbooksnetwork.com.

Weekendavisen (DK)
Article: e-pages.dk.

La Croix (FR)
Article: la-croix.com.

askanews (IT)
Article: askanews.it.

PressReader (IT)
Article: pressreader.com.

Nova (IT)
Article: nova.ilsole24ore.com.

Rai TV (IT)
Broadcast: rai.it.

Barcelona TV (ES)
Broadcast: beteve.cat.


About Step In Books

Boilerplate
Step In Books is a multi-award winning company that explores spatiality in relation to narratives. We make books on mobile devices that the reader can "step into". We work to further establish intuitive interaction in stories and in films, but Step In Books is already a new way of experiencing stories on mobile devices. By taking advantage of the unique features of tablets and phones, we are able to create a truly interactive way of telling stories. You still read your book, be it illustrated or text-only, but at any time you can "Step into" the story world. It creates an immersive reading experience. Our projects include Wuwu & Co. - a magical picture book, Mur - a step in book, Seven Minutes in the Warsaw Ghetto app, that is more like a step in movie, a concept we strive to elaborate further in the future.

More information
More information on Step In Books, our logo & relevant media are available here.


Mur Credits

Kaisa Happonen
Author

Anne Vasko
Illustration and Art Direction

Aksel Køie
Creative Producer

Jesper Ankarfeldt
Music and Sound Design

Pierre Mervaillie
Technical Artist

André Taono
Lead Programming

Bela Marian Denes
Programming

Pablo Sarmiento
Programming

David Delseray-Pousse
Programming

Alberto Paredes
Graphic Designer


presskit() by Rami Ismail (Vlambeer) - also thanks to these fine folks