Step In Books
Based in Copenhagen, Denmark
Mur - a step in book, is a beautiful, interactive and musical app built to augment the Finnish children’s book, “A bear called Mur” by Kaisa Happonen and Anne Vasko, about a bear in the Finnish forest who loves the winter and doesn’t feel for hibernating. The app is targeted kids aged 4 - 8 and is for both smartphones and tablets, iOS and Android.
The app uses augmented reality to bridge the physical with the “virtual” reality of the app universe. The images in the book can be scanned, opening a dream-like intro sequence where the real-world slowly fades and makes Mur’s world appear. The book becomes a set of keys to unlock interactive experiences in a 360º world, which can be navigated via the smartdevice as a sort of magical window. The Mur app follows the storyline of the book, but without words it focuses on music which is built up in four acts, each with a different theme. The music is especially arranged, composed and performed for the app.
The app has won the Bologna Ragazzi Digital Award for best AR/VR and also received a second place prize from the japanese Digital Ehon Awards. The book and app are now being sold all over the world.
- The app includes the full story - and more
- Uniquely composed music - dynamic music and music puzzles
- Experience the beautiful story in a whole new immersive way
Logo & Icon
Publishers Weekly (EN)
New Books Network (EN)
La Croix (FR)
Rai TV (IT)
Barcelona TV (ES)
About Step In Books
Step In Books is a multi-award winning company that explores spatiality in relation to narratives. We make books on mobile devices that the reader can "step into". We work to further establish intuitive interaction in stories and in films, but Step In Books is already a new way of experiencing stories on mobile devices. By taking advantage of the unique features of tablets and phones, we are able to create a truly interactive way of telling stories. You still read your book, be it illustrated or text-only, but at any time you can "Step into" the story world. It creates an immersive reading experience. Our projects include Wuwu & Co. - a magical picture book, Mur - a step in book, Seven Minutes in the Warsaw Ghetto app, that is more like a step in movie, a concept we strive to elaborate further in the future.
More information on Step In Books, our logo & relevant media are available here.
Illustration and Art Direction
Music and Sound Design
Bela Marian Denes